What can WarmCards do for you?
This series of photos of a typical interview setup was taken with a Nikon D200 -- but the lighting and camera do not matter. The effect would be similar with other SLRs or any professional video camera.
Notice that white balancing on a regular white card (or gray card) produces dull, neutral skin tones that will require post-processing with Photoshop, Aperture, etc. for a photograph -- or filters and/or color correction in an NLE for video. Those extra steps are usually a waste of time and can be avoided by white balancing with a WarmCard BEFORE you start shooting.
Here's the same setup, except the camera was white balanced using WarmCard #1. The skin tones are much more flattering and the the subject has a healthier, more vibrant look.
However, if WarmCard #1 does not provide enough warming, then you can choose a different shade. WarmCards come with a variety of shades so that you can select the strength that works best for you and your client.
WarmCards 3.0 also includes two shades of CoolCards for situations where just the opposite effect is desired. Although CoolCards are not something you will use as often as WarmCards, they do add another tool to your arsenal.
WarmCards provide the fastest, easiest, and most consistent way of getting the warmer, more pleasing skin tones that clients and audiences prefer. No gels, no filters, no special lighting, and they work with all professional TV cameras, video camcorders, and digital SLR cameras. If you can white balance, you can Warm Balance.
For professional cameramen, videographers, and digital photographers a normal white balance is rarely acceptable these days. The WarmCards White Balance Reference System is a sophisticated set of white balance cards that make it easy to get a warmer (or cooler) white balance, and then to keep the modified white balance consistent throughout the shoot -- with precision.
WarmCards are the fastest, easiest, and most consistent way of manipulating your camera's white balance to improve skin tones and eliminate the cold electronic look that today's CCDs and CMOS imagers provide.
Over 30,000 sets of WarmCards are used around the world every day.
WarmCards work with all professional TV/video cameras, all digital SLRs, all lenses, RAW and JPEG, SD and HD, and are as easy to use as an ordinary white card. With several different grades of warming to select from, plus two shades of CoolCards, WarmCards gives you precise control over the color balance of your camera.
Once you've seen the difference WarmCards can make, you'll probably never use an ordinary white balance again. WarmCards are used regularly on just about every network news magazine, nightly news program, and all the major cable channels.
If you watch TV, you've seen the effects of WarmCards in action. Literally thousands of television cameraman, videographers, and digital photographers around the world use WarmCards. Vortex Media's WarmCards have proven themselves to be an indispensable tool for high-end video production and digital photography.
Without WarmCards, "cheating" the white balance to obtain warmer images is difficult to control and risky. If you rely on other warming methods, you'll likely end up with unpredictable results that can't easily be repeated or matched with other shots. WarmCards have been engineered to provide an easy and consistent method of shifting the white balance no matter where you shoot, when you shoot, who is doing the shooting, or what camera you're shooting with.
For video editors, WarmCards can save a lot of time color correcting and enhancing your footage in post. And remember, any changes that you have to make to your footage will always add to the time it takes to render. That's why it's always preferable to shoot the video as close to perfect as you can.
For photographers, WarmCards can save hours of painstaking work color correcting and matching colors with Photoshop or Lightroom.
WarmCards make it simple and easy for anyone to get a warmer white balance, and then to keep the white balance consistent with precision.
WarmCards are strong and durable. They won't get bent, folded, dirty, faded, or dog eared, under rugged everyday use in the field. They are 100% waterproof, easily wiped clean, and the matte finish reduces reflections while white balancing. Every set of WarmCards includes a carrying case.